Every year, the Studio Ma team sits down to discuss what gift to send out to their clients, partners, and friends across the country to celebrate the holiday season. They wanted something thoughtful, useful, and in line with their values. Through discussions, the idea of doing a tote bag was born. 

With Studio Ma’s mission of being driven to make the world better, the tote bag production needed to reflect that mission along their values of sustainability and ethicality. Following thorough research on a number of vendors, BAGGU, who is committed to sustainable, ethical, and environmentally friendly production, was unanimously chosen. From there, I went through a number of iterations on the design, sizing, bag type, and color before the final design shown above was chosen and produced.