ABOUT

Hello ☺︎ I am a Graphic Designer born in South Africa and raised in Arizona. I attended Arizona State University's Visual Communication Design program and graduated Summa Cum Laude.

I see design as a necessary instrument to inspire action, tell stories, sell an idea, and visualize the world around us.

Outside of work, you might find me playing soccer, reading a book, spending time with loved ones, or soaking up the sun somewhere.

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CHELSEY KEOUGH
STUDIO MA HOLIDAY CARDS

Type: Print Collateral
Role: Design, Art Direction
Client: Studio Ma
Year: 2022

 Each year, Studio Ma sends holiday cards to clients, friends, and partners across the country. With hundreds of cards going out, sustainability was a guiding constraint. In 2022, I pitched the idea of a postcard format to the team, and the concept was excitedly embraced, carrying forward as the tradition in the years since.

The final cards send warm holiday wishes through commissioned Arizona landscape photography, printed on 100% recycled paper. The design is minimal and architecture-forward, reflecting the same editorial sensibility that runs throughout Studio Ma's brand.

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